A climber on a dark ridge above a sea of clouds
FPRX GroupFree audit

For B2B SaaS with a free plan or trial

We turnfree usersinto payingcustomers.

Free-to-paid systems for B2B SaaS. Audits, AI lead magnets, emails and landing pages. Built in 30 days.

Get a free audit See what we build

01The problem

Most free users never pay.

It's rarely the product.

It's two or three leaks between sign-up and paid.

Leak 01

Nobody catches the deciders.

People compare you with rivals, then leave. No email. No second chance.

Leak 02

Nobody follows up.

B2B buyers take weeks. With no emails, you only win the ones ready on day one.

Leak 03

The path to paid is confusing.

Unclear plans. Trials that are not really trials. Prices that change from page to page. People stall.

Fix the leaks and the same traffic pays more.

02The Free-to-Paid System

Five pieces. One system. Live in 30 days.

We find where the money leaks. Then we build what stops it.

  1. 01

    Audit

    We map your path from sign-up to paid. We find the 2–3 leaks that cost the most, and put a dollar figure on each.

    → Leak report with $ estimates

  2. 02

    AI lead magnet

    A calculator or analyzer your buyers actually want to use. It catches the people still deciding — with their email.

    → Live tool on your site

  3. 03

    Email sequences

    Short emails that turn "not now" into "yes". Written for buyers who take weeks to decide.

    → Sequence written and set up

  4. 04

    Landing pages

    One page per ad and per rival. The same promise from the click to the sign-up.

    → Pages built and live

  5. 05

    Ad test

    A small, capped test on searches that already convert, like "alternative to" your rivals. We measure before anyone scales.

    → Test plan and first numbers

03How it works

Three steps. No long contracts.

  1. 1Week 0

    Free audit

    We look at your funnel. We find the leaks. You keep the report, even if we never work together.

  2. 2Days 1–30

    30-day build

    We build the system. You approve. We ship.

  3. 3Day 30

    Results report

    What moved. What didn't. What to do next. Plain numbers.

04Concept case

Concept work · Public data only · Not a client

A Slack-based desk‑booking SaaS.

We ran the audit on a real company using only what anyone can see online. No insider data. No name.

$86k–$159k

a year walking out the door

Estimate from public data. Central case: $86k a year.

✕  What we found

  • People comparing it with rivals had no way to leave an email.
  • The "free trial" was not a real trial. Teams never felt the paid plan.
  • No follow-up emails. Office buyers take weeks, so only day-one buyers paid.
  • The same plan showed two different prices on two pages.

✓  What we built

  • An AI calculator that shows what empty desks cost — and captures the email.
  • A 6-email sequence for teams still deciding.
  • A landing page for each rival search.
  • A small, capped ad test on rival searches.

Want this for your SaaS?

Get a free audit

05Who we are

Operators. Plus agents.

Senior operators set the plan. Our own AI agents do the heavy lifting. You get the output of a full growth team — without hiring one.

  • 01Human-led

    Strategy & audit

    Finds the leaks and decides what to fix first.

  • 02AI agent

    Funnel analyst

    Reads your pricing, pages, trial and emails. Flags every leak.

  • 03AI agent · reviewed

    Lead-magnet builder

    Builds the calculators and analyzers your buyers use.

  • 04AI agent · edited

    Copy & email

    Writes pages and follow-up emails. Short and clear.

  • 05Human-led

    Ads & testing

    Runs small, capped tests and reads the numbers.

  • 06Human + agent

    QA & reporting

    Checks every build and writes the day-30 report.

Led by Fernando Peccatiello, senior B2B growth marketer. Freemium-to-paid conversion across 8 international markets.

6
roles on every project
8
markets of freemium experience
30
days from kickoff to report

06FAQ

Straight answers.

01Who is it for?

B2B SaaS with a free plan or a free trial. You already get sign-ups. Too few of them pay.

02How long does it take?

30 days from kickoff. The free audit comes first, so you know what we will fix before you pay anything.

03What do you need from us?

Read access to your analytics and email tool. One person who can say yes. A short weekly check-in. We do the building.

04What if nothing moves?

We agree on the numbers before we start and share them every week. If they have not moved by day 30, we keep working at no extra cost until they do.

05How much does it cost?

It depends on scope. The free audit shows what needs fixing, and you get an exact quote before you commit to anything.

07Contact

Find your leaks in 30 minutes.

Book a free audit call. You leave with the 2–3 leaks that cost you the most — whether we work together or not.

Book your free audit

Or email hello@fprxgroup.com